Best Practice Guide
Increasing financial sustainability by building capacity to create donor loyalty and retention
Contents
I. Donor’s profile. Why it is important for building loyalty
- Generalities about donor behaviour
- Importance of understanding the donor profile
- Categories of donors
II. Techniques for building donor loyalty and sustainability in the NGO sector
- Donor cycle
- Donor care
- Telemarketing
- Improving telemarketing
- Optimising databases
- How donors see us
III. Conclusions
This material was produced with the financial support of the Active Citizens Fund Romania, programme funded by Iceland, Liechtenstein and Norway through the EEA Grants 2014-2021. The content does not necessarily reflect the official position of the EEA and Norway Grants 2014-2021; for more information visit www.eeagrants.org.
https://www.sos-satelecopiilor.ro/building-strong-community-vulnerable-children/
Improving SOS Children’s Villages Romania’s fundraising sustainability by strengthening donor retention and loyalty
The project is implemented by SOS Children’s Villages Romania in partnership with SOS Children’s Villages Norway and benefits from a 99.997 euros grant from Active Citizens Fund Romania, programme funded by Iceland, Liechtenstein and Norway through the EEA Grants 2014 -2021. The content of this website does not necessarily represent the official position of the EEA and Norway Grants 2014-2021; for more information visit www.eeagrants.org. Information about Active Citizens Fund Romania is available at www.activecitizensfund.ro.
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Contact details: Adela Denisse Drogeanu, Project Manager – adela.drogeanu@sos-satelecopiilor.ro
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